Monday, August 8, 2011

Facebook Application Review of StoreYa

E-commerce going SOCIAL

Today we will make the review of the Facebook Application called StoreYa, which helps Online retailers to "become Social in less than a minute".

The basic idea of this great Facebook Application is to offer to Online Retailers a solution for importing their online Store into Facebook and customize the new storefront to match both Facebook arena and the specific store's look & feel. In a nutshell when you use this Facebook Application users can see all the products offered that you sell in your online shop and when they chose what they want to buy and click on a product they are automatically taken to the real shop to finish the process of purchase.

In my opinion the idea of this Facebook Application is great, since I think that users are still reluctant from buying directly on Facebook, and this opens a new world of possibilities for online retailers, that want to take the next step into the social world but yet have not found the right way to do it.

Another interesting feature offered by the StoreYa is the backend platform which enables online retailers to track the performance of their products, analyze the interactions of users with products and also make searches on Facebook seeking for purchase intent from users updating their status.

I had the chance to talk with the developers of this Facebook App and they explained to me how this works with the following example:

For example: if you're selling shoes, and you type in "I want to buy shoes" you will receive fresh statuses that were just being posted by users.

In my opinion StoreYa did a great job in terms of the solution that they provide as well as the potential increase on sales that they offer to online retailers. My qualification for this Facebook Application is 4.8 out of 5. A must have Application, if you are selling online.

Monday, January 17, 2011

Facebook Application Review of Next Video

Comedic Videos on FACEBOOK

The Facebook Application that I will review today is called Next Video and I am pretty sure that if you are reading this post from your office, you will be more than happy to check it out.

The idea of this Facebook Application is to simplify the process of finding the latest trending comedic videos, and to create a place on Facebook where users can watch some of the web's best content while still engaging with their friends.

The way this Facebook Application works is very simple. Basically it searches through public Facebook posts for any video postings that users have made that contain keywords, such as "funny" or "hilarious" and like that identifies comedic content. Once this scraping is done users can access to all this content in a like "ChatRoulette" environment with the next button always there to skip the content to the next surprise.

This Facebook application can guarantee hours of entertainment without too much hassle, since all the filtering is already done. If you like the content you can also favorite it or post it in you wall to share it with your Facebook friends, and if you don't like it you just have to press the next button to start all over again with the experience.

The qualification for this Facebook Application Review is 4.7 out of 5, honestly it's being a while since I get to review an app that is so entertaining and easy to use as this one. My advice, go and check it out.

Tuesday, December 28, 2010

Facebook Application Review of My 2011 New Year's Resolutions

New Year's Resolutions on FACEBOOK

It's being a long time since my last Facebook review, but it came to me a request to review a Facebook Application which I couldn't deny since we are finishing this 2010 and is about time to wrap up our new year resolutions.

The Facebook Application that I will review today is called "My 2011 New Year's resolutions" and is a simple app that will engrave in stone (or bits) our new year's resolutions so as to help us to achieve them.
The basic idea of this Facebook Application is to let everybody know which are our new year resolutions and like that be more motivated by our friends and surroundings to achieve those goals. As some people say, if you say it, you are committed to...

So basically when you install this Facebook Application you will have to post your New year's resolutions and they will be published on your Facebook stream where everybody can see it and like that provide you with their support.

I think the the overall idea of this Facebook Application is very interesting and the impact of the application can be really substantial. I personally believe that once you share your goals with other people, "peer pressure" can be a good thing to lead your own success.

It would be great if I could see somewhere within the Application my friend's resolutions so as to provide them my support as well. Some kind of follow up section that could turn into an interesting meeting point where friends a resolutions get together. This would give some extra value to the app, and allow users to use it more than just one time.

My qualification for this Facebook Application review is 4.2 out of 5, I liked the idea and the concept behind it. This is a great example of something simple, well developed and straight to the point.